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IU Home Pages, television commercial honored as best in national competition
Feb. 15, 2001
EDITORS AND NEWS DIRECTORS: Both commercials are available for viewing on the Web at http://broadcast.iu.edu. QuickTime 4.0, with the full set of components, or better is required. Media organizations can request a videotape of the commercials by calling 812-855-3911.
BLOOMINGTON, Ind. -- Two Indiana University media tools have garnered awards in the 16th annual Admissions Marketing Report's (AMR) Admissions Advertising Awards competition.
IU Home Pages, the print and online newspaper with a target audience of faculty and staff on IU's campuses, received the gold award in the internal communications category.
IU's current television ad, "Questions," produced in collaboration with Bender Browning Dolby & Sanderson, Chicago, received the gold award in the TV advertising/single spot category and, additionally, received one of 13 best-of-show designations.
A second commercial in this series, "Excellence," will begin airing in Indiana this week. Like the other commercial, it features IU President Myles Brand and actual IU students commenting on the importance of teaching and its impact.
Both ads feature fast-paced sequences of students and faculty engaged in research and teaching activities on campus while different students pose their real questions and reflections about IU. Both highlight academic excellence found at all eight IU campuses.
"As a national leader in integrated marketing, the IU team could not be more pleased with this recognition," said Christopher Simpson, IU vice president for public affairs and government relations. "It speaks well of our efforts to communicate with some of our most important constituents, who include our faculty and staff readers of IU Home Pages and our alumni, prospective students and their parents, who gain a new appreciation for the university through our commercials."
IU Home Pages, the biweekly newspaper for faculty and staff on the eight campuses of IU, is now in its fifth year of publication. It is distributed to 17,000 IU employees in print and is read online by about 10,000 readers each month. Other honors it has received include four Clarion awards from the Association for Women in Communications and an award from the Council for the Advancement and Support of Education.
Winners of the AMR awards were announced Feb. 1 at the publication's headquarters in Atlanta. AMR sponsors the largest educational advertising awards competition in the country. Judging is based on overall creativity, marketing execution and impact of message.
This year, the competition received a record 2,000 entries from approximately 900 colleges, universities and secondary schools.
Judges consisted of a national panel of admissions marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of the monthly AMR. The publication is read by 4,000 admissions marketers throughout the country and abroad.
You can read about the making of the "Questions" commercial by going to the Home Pages archive at http://homepages.indiana.edu/120800/text/real.html. New issues of Home Pages are uploaded biweekly at http://www.homepages.indiana.edu. Both commercials can be viewed on the Web by going to http://broadcast.iu.edu. QuickTime 4.0, with the full set of components, or better is required.
(Susan Dillman, 812-855-0850, sdillman@indiana.edu or Jayne Spencer, 812-855-6494, jhspence@indiana.edu)