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May 31 conference will help companies factor their "Success Potential Score"
May 11, 2000
BLOOMINGTON, Ind. -- Is there a reliable way for companies and the people who lead them to gauge the factors leading to future success? William L. Haeberle, professor emeritus of management in Indiana University's Kelley School of Business, believes he's found the right equation.
The Johnson Center for Entrepreneurship and Innovation at IU and the Kelley School will present the results of Haeberle's "Success Potential Score" study at a conference named for the professor on May 31 from 1 to 6 p.m. at the University Place Conference Center on the campus of Indiana University Purdue University Indianapolis.
In presenting his results, Haeberle will discuss owner-manger actions and their impact on company performance. A panel of six model companies involved in the "Success Potential Score" study will share how they benefitted from the results.
Those attending the conference also will have the opportunity to assess their own company's relationship to this normative model of success and learn how to use the "Success Potential Score" as a benchmark to improve their business.
Through past studies and work with companies across the country, Haeberle observed that when an owner-manager disconnected from the shared company vision and used the company to pursue his or her personal vision, it often resulted in "stop-and-go management," nepotism and fiscal irresponsibility.
This led to declining financial performance, an inability to attract and keep talented managers, and a loss of corporate identity for employees, suppliers and customers.
In 1999, a mid-market success potential model was developed by a program within the Johnson Center, The Alliance: A Forum for Company Leaders, and confirmed by commercial bankers, lawyers, investment bankers, accountants, entrepreneurs and information specialists. Data from 12 companies were obtained by questionnaires, personal interviews, focus groups and on-site visits.
Comparison to the model and other companies in the study identifies the specific owner-manager actions that may affect performance and thus suggests methods to prioritize corrective efforts. The aggregate deviation becomes the "Success Potential Score" and serves as the benchmark for improving overall organizational performance.
An Indianapolis-based market research company, Walker Information, will present supplemental research findings.
The conference is being sponsored by Baker & Daniels, Lincoln Investment Management, National City Corporate Banking Group, and Walker Information.
The conference is primarily designed for company presidents, chief executive officers and chief operating officers. Registration is $125 per person. For additional conference information, contact Kimberly Ruff at 812-855-4248 or kruff@indiana.edu
For a detailed conference agenda, visit the Web site of the Johnson Center for Entrepreneurship and Innovation at http://www.bus.indiana.edu/jcei/conferences.html
(Sue Artmeier, 812-855-4248, artmeie@gsob1.bus.indiana.edu)