Marketing
When it comes to buying brands, it turns out investors have preferences. Investors reward companies acquiring stand-alone brands, rather than entire firms, particularly when a buyer has strong marketing capabilities, says a professor in IU's Kelley School of Business.
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With the Super Bowl coming up in Indianapolis on Feb. 5, Indiana University has several faculty experts who can provide insights on various aspects of the event, including psychology, health, business and economic experts.
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Dena S. Cox, a professor of marketing and faculty fellow at the Kelley School of Business Indianapolis, has received a $99,600, two-year research grant from Merck to study factors influencing young women's adoption of the human papillomavirus (HPV) vaccine.
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The Beth Wood Chapter of Public Relations Student Society of America at IU is hosting a PRSSA regional conference April 8-9 at the Kelley School of Business. "Get Social: A Blueprint for Social Media Strategy" focuses on bringing together students and experts to learn how to communicate strategically and professionally using social media.
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Public service advertising campaigns that use guilt or shame to warn against alcohol abuse can actually have the reverse effect, spurring increased drinking among target audiences, according to new research from the Indiana University Kelley School of Business.
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Two experts on health care marketing in IU's Kelley School of Business consider direct-to-consumer advertising more honest than most other forms of consumer advertising and the most forthcoming type of pharmaceutical promotion.
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