Marketing
Retailers beware. Some tried-and-true discounting tactics for pepping up holiday season sales can be a boon for some products -- but a bust for others.
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A new study finds that options-based ticketing -- in which consumers purchase the right to buy a ticket, but not the obligation to do so -- would increase participation at events like the Final Four by as much as 35 percent among fans who previously avoided the ticketing process.
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Indiana University's Kelley School of Business has invited several world-class alumni back to share insights with students and other alumni about working with some of America's most popular brands. The third Brand Leadership Conference will be held Sept. 18-19 at IU Bloomington.
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The Indiana University Research & Technology Corp.'s board of directors has chosen IU Executive Director for Engagement Tony Armstrong as its new president and CEO. Armstrong won't need much time to adjust to the role -- he's helmed the IURTC and its business incubator, the IU Emerging Technologies Center, on an interim basis since early April.
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Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands. The second Brand Leadership Conference, to be held Sept. 20-21 at IU Bloomington, will feature Kelley School alumni who are or have been in senior-level positions at companies such as PepsiCo, Dollar General, General Mills and Hanesbrands.
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Brad Alford, a 1980 alumnus of the IU Kelley School of Business Master of Business Administration program, and chairman and chief executive officer of Nestlé Brands USA, is responsible for a $750,000 gift that will establish the Nestlé Professorship and Fellowship in Marketing.
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