Media Relations
Tuesday,
January 6,
2004
Marketing
Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands. The second Brand Leadership Conference, to be held Sept. 20-21 at IU Bloomington, will feature Kelley School alumni who are or have been in senior-level positions at companies such as PepsiCo, Dollar General, General Mills and Hanesbrands.
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Brad Alford, a 1980 alumnus of the IU Kelley School of Business Master of Business Administration program, and chairman and chief executive officer of Nestlé Brands USA, is responsible for a $750,000 gift that will establish the Nestlé Professorship and Fellowship in Marketing.
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Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands. The first Brand Leadership Conference on Nov. 30-Dec. 1 at IU Bloomington will feature alumni who are now in senior-level positions at companies such as Procter & Gamble, Eli Lilly, OnStar, Staples and Domino's Pizza.
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Four Indianapolis businesses will tout their best products and services before a panel of potential investors on Tuesday (Jan. 17) at the Indiana Future Fund Entrepreneurial Forum. The forum is sponsored by BioCrossroads, with support from Indiana Future Fund professional management firm Credit Suisse.
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The Procter & Gamble Co., which is changing how it markets to its own consumer products audiences while taking advantage of the evolving media landscape, is applying the same updated marketing approach to how it recruits technology-savvy first-year MBA interns at Indiana University's Kelley School of Business.
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The Indiana University Research & Technology Corporation has created the Indiana S4 Initiative, a statewide program that will aid small technology businesses seeking federal SBIR and STTR program funding.
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