IU News: Marketing http://newsinfo.iu.edu/cat/page/normal/265.html en-us Copyright 2009, Indiana University iuinfo@indiana.edu iuinfo@indiana.edu Tue, 6 Jan 2004 12:30:00 EST Tue, 6 Jan 2004 02:44:00 EST New study on retail discounting: What works for some products might be a bust for others http://newsinfo.iu.edu/news/page/normal/12630.html Wed, 18 Nov 2009 09:20:00 EST Retailers beware. Some tried-and-true discounting tactics for pepping up holiday season sales can be a boon for some products -- but a bust for others.

Shopping Mall

Retailers beware. Some tried-and-true discounting tactics for pepping up holiday season sales can be a boon for some products -- but a bust for others.

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Study: More ticket "options" would benefit March Madness fans http://newsinfo.iu.edu/news/page/normal/10464.html Fri, 3 Apr 2009 12:20:00 EST A new study finds that options-based ticketing -- in which consumers purchase the right to buy a ticket, but not the obligation to do so -- would increase participation at events like the Final Four by as much as 35 percent among fans who previously avoided the ticketing process.

A new study finds that options-based ticketing -- in which consumers purchase the right to buy a ticket, but not the obligation to do so -- would increase participation at events like the Final Four by as much as 35 percent among fans who previously avoided the ticketing process.

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Successful alumni share ideas at Brand Leadership Conference http://newsinfo.iu.edu/news/page/normal/8784.html Wed, 10 Sep 2008 09:12:00 EST Indiana University's Kelley School of Business has invited several world-class alumni back to share insights with students and other alumni about working with some of America's most popular brands. The third Brand Leadership Conference will be held Sept. 18-19 at IU Bloomington.

Indiana University's Kelley School of Business has invited several world-class alumni back to share insights with students and other alumni about working with some of America's most popular brands. The third Brand Leadership Conference will be held Sept. 18-19 at IU Bloomington.

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Tony Armstrong is the IU Research & Technology Corp.'s new president and CEO http://newsinfo.iu.edu/news/page/normal/8651.html Fri, 8 Aug 2008 12:52:00 EST The Indiana University Research & Technology Corp.'s board of directors has chosen IU Executive Director for Engagement Tony Armstrong as its new president and CEO. Armstrong won't need much time to adjust to the role -- he's helmed the IURTC and its business incubator, the IU Emerging Technologies Center, on an interim basis since early April.

The Indiana University Research & Technology Corp.'s board of directors has chosen IU Executive Director for Engagement Tony Armstrong as its new president and CEO. Armstrong won't need much time to adjust to the role -- he's helmed the IURTC and its business incubator, the IU Emerging Technologies Center, on an interim basis since early April.

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Successful alumni share ideas at Brand Leadership Conference http://newsinfo.iu.edu/news/page/normal/6314.html Mon, 17 Sep 2007 09:30:00 EST Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands. The second Brand Leadership Conference, to be held Sept. 20-21 at IU Bloomington, will feature Kelley School alumni who are or have been in senior-level positions at companies such as PepsiCo, Dollar General, General Mills and Hanesbrands.

Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands. The second Brand Leadership Conference, to be held Sept. 20-21 at IU Bloomington, will feature Kelley School alumni who are or have been in senior-level positions at companies such as PepsiCo, Dollar General, General Mills and Hanesbrands.

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A sweet partnership: $750,000 gift from Nestle gives Kelley students recipe for marketing success http://newsinfo.iu.edu/news/page/normal/6040.html Thu, 26 Jul 2007 09:14:00 EST Brad Alford, a 1980 alumnus of the IU Kelley School of Business Master of Business Administration program, and chairman and chief executive officer of Nestlé Brands USA, is responsible for a $750,000 gift that will establish the Nestlé Professorship and Fellowship in Marketing.

Brad Alford, a 1980 alumnus of the IU Kelley School of Business Master of Business Administration program, and chairman and chief executive officer of Nestlé Brands USA, is responsible for a $750,000 gift that will establish the Nestlé Professorship and Fellowship in Marketing.

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Successful alumni share ideas at Brand Leadership Conference http://newsinfo.iu.edu/news/page/normal/4388.html Thu, 16 Nov 2006 09:00:00 EST Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands. The first Brand Leadership Conference on Nov. 30-Dec. 1 at IU Bloomington will feature alumni who are now in senior-level positions at companies such as Procter & Gamble, Eli Lilly, OnStar, Staples and Domino's Pizza.

Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands. The first Brand Leadership Conference on Nov. 30-Dec. 1 at IU Bloomington will feature alumni who are now in senior-level positions at companies such as Procter & Gamble, Eli Lilly, OnStar, Staples and Domino's Pizza.

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Media Advisory: Young IU-generated businesses to give presentations http://newsinfo.iu.edu/news/page/normal/2791.html Fri, 13 Jan 2006 08:00:00 EST Four Indianapolis businesses will tout their best products and services before a panel of potential investors on Tuesday (Jan. 17) at the Indiana Future Fund Entrepreneurial Forum. The forum is sponsored by BioCrossroads, with support from Indiana Future Fund professional management firm Credit Suisse.

Four Indianapolis businesses will tout their best products and services before a panel of potential investors on Tuesday (Jan. 17) at the Indiana Future Fund Entrepreneurial Forum. The forum is sponsored by BioCrossroads, with support from Indiana Future Fund professional management firm Credit Suisse.

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IU's Kelley School of Business and Procter & Gamble partner to bring new buzz to MBA recruiting http://newsinfo.iu.edu/news/page/normal/2127.html Wed, 4 May 2005 09:30:00 EST The Procter & Gamble Co., which is changing how it markets to its own consumer products audiences while taking advantage of the evolving media landscape, is applying the same updated marketing approach to how it recruits technology-savvy first-year MBA interns at Indiana University's Kelley School of Business.

The Procter & Gamble Co., which is changing how it markets to its own consumer products audiences while taking advantage of the evolving media landscape, is applying the same updated marketing approach to how it recruits technology-savvy first-year MBA interns at Indiana University's Kelley School of Business.

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IURTC launches statewide SBIR/STTR program http://newsinfo.iu.edu/news/page/normal/1978.html Thu, 10 Mar 2005 09:30:00 EST The Indiana University Research & Technology Corporation has created the Indiana S4 Initiative, a statewide program that will aid small technology businesses seeking federal SBIR and STTR program funding.

The Indiana University Research & Technology Corporation has created the Indiana S4 Initiative, a statewide program that will aid small technology businesses seeking federal SBIR and STTR program funding.

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Market Line: Business and economic news http://newsinfo.iu.edu/tips/page/normal/1814.html Thu, 20 Jan 2005 10:30:00 EST This tip sheet highlights expertise and research at Indiana University on business and economic issues and includes a calendar of upcoming major economic events.

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This tip sheet highlights expertise and research at Indiana University on business and economic issues and includes a calendar of upcoming major economic events.

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New Kelley School study looks at shopping patterns http://newsinfo.iu.edu/news/page/normal/1732.html Tue, 23 Nov 2004 10:30:00 EST Retailers slash prices on popular products and spend millions of dollars on advertising to draw consumers into their stores this coming "Black Friday" and throughout the holiday season. But how do shoppers behave once they're inside the store? According to a new IU Kelley School of Business study, they often walk out without making a purchase.

Retailers slash prices on popular products and spend millions of dollars on advertising to draw consumers into their stores this coming "Black Friday" and throughout the holiday season. But how do shoppers behave once they're inside the store? According to a new IU Kelley School of Business study, they often walk out without making a purchase.

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Indiana University
Market Line: Business and economic news http://newsinfo.iu.edu/tips/page/normal/1690.html Thu, 11 Nov 2004 03:00:00 EST This tip sheet highlights expertise and research at Indiana University on business and economic issues and includes a calendar of upcoming major economic events.

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This tip sheet highlights expertise and research at Indiana University on business and economic issues and includes a calendar of upcoming major economic events.

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Indiana University
Fourth quarter retail to be up by 4.9 percent http://newsinfo.iu.edu/news/page/normal/1703.html Mon, 1 Nov 2004 09:00:00 EST According to a new retail outlook released today (Nov. 1) by IU's Kelley School of Business, fourth quarter sales at traditional department stores are expected to be robust, increasing by 4.9 percent over the same period in 2003.

According to a new retail outlook released today (Nov. 1) by IU's Kelley School of Business, fourth quarter sales at traditional department stores are expected to be robust, increasing by 4.9 percent over the same period in 2003.

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IURTC to help spur Indiana's small business growth http://newsinfo.iu.edu/news/page/normal/1701.html Wed, 27 Oct 2004 08:00:00 EST . The Indiana University Research & Technology Corporation will receive two grants from the U.S. Small Business Administration to bolster small business development throughout the state. .

IURTC wordmark

The Indiana University Research & Technology Corporation will receive two grants from the U.S. Small Business Administration to bolster small business development throughout the state.

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Business Week ranks IU's MBA program 18th nationally http://newsinfo.iu.edu/news/page/normal/1676.html Fri, 8 Oct 2004 09:30:00 EST Indiana University's Kelley School of Business moved up to 18th in biennial rankings of master of business administration programs by Business Week, one of the nation's oldest magazines dedicated to the coverage of finance and industry.

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Indiana University's Kelley School of Business moved up to 18th in biennial rankings of master of business administration programs by Business Week, one of the nation's oldest magazines dedicated to the coverage of finance and industry.

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Kelley School MBA students work on "growing" market for Scotts Co. http://newsinfo.iu.edu/news/page/normal/1567.html Tue, 28 Sep 2004 09:00:00 EST Bloomington Brands, a program in IU's Kelley School of Business, offers MBA students a new form of experiential learning by making them responsible for every aspect of marketing a real, $12 million brand. Scotts Co. essentially has outsourced the brand management responsibility for one of their products to these Kelley School students.

Bloomington Brands, a program in IU's Kelley School of Business, offers MBA students a new form of experiential learning by making them responsible for every aspect of marketing a real, $12 million brand. Scotts Co. essentially has outsourced the brand management responsibility for one of their products to these Kelley School students.

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Indiana University
IU's Kelley School recognized by two national publications http://newsinfo.iu.edu/news/page/normal/1659.html Wed, 22 Sep 2004 01:30:00 EST The Kelley School of Business at Indiana University again has been recognized in new rankings released by two national publications.

The Kelley School of Business at Indiana University again has been recognized in new rankings released by two national publications.

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Indiana University
IURTC, no longer IU ARTI, expects to set revenue record http://newsinfo.iu.edu/news/page/normal/1660.html Tue, 21 Sep 2004 10:47:00 EST Indiana University's agent for science and technology transfer and business development has a new name -- the IU Research & Technology Corporation, or IURTC. CEO and President Mark Long says he expects IURTC (formerly IU ARTI) to set a new license revenue record for itself in FY 2004: $8.8 million. IURTC reported $5.4 million in license revenue the previous year.

Indiana University's agent for science and technology transfer and business development has a new name -- the IU Research & Technology Corporation, or IURTC. CEO and President Mark Long says he expects IURTC (formerly IU ARTI) to set a new license revenue record for itself in FY 2004: $8.8 million. IURTC reported $5.4 million in license revenue the previous year.

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Indiana University
Business incubator unveiled by IU, Bloomington, business leaders http://newsinfo.iu.edu/news/page/normal/1500.html Mon, 7 Jun 2004 12:11:00 EST Bloomington now has its own business incubator dedicated to the life sciences and information technology. Inventure, a 4,000-square-foot facility located in the Indiana University Research Park, was created through a partnership between IU, the Indiana Small Business Development Center, the City of Bloomington, the Bloomington Economic Development Corp. and the Greater Bloomington Chamber of Commerce.

Indiana University Research Park

Bloomington now has its own business incubator dedicated to the life sciences and information technology. Inventure, a 4,000-square-foot facility located in the Indiana University Research Park, was created through a partnership between IU, the Indiana Small Business Development Center, the City of Bloomington, the Bloomington Economic Development Corp. and the Greater Bloomington Chamber of Commerce.

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