Center for Education and Research in Retailing
While the forecast for 2009 holiday retail sales is not as grim as a year ago, when seasonal activity fell by 3.8 percent from 2007, the Center for Education and Research in Retailing at IU's Kelley School of Business still projects a 1 percent decline.
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Christmas decorations and music have been in some stores since Halloween and many retailers have used early promotions and high markdowns to register sales. But it may not be enough to prevent one of the worst holiday shopping seasons ever, according to a retail expert in IU's Kelley School of Business.
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Barack Obama twitters; and so does Tony Hsieh, CEO of Zappos.com, the world's largest online shoe retailer. Now some Kelley marketing students and their instructor are adding their "Tweets" to the mix.
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According to a new retail outlook released today (Nov. 1) by IU's Kelley School of Business, fourth quarter sales at traditional department stores are expected to be robust, increasing by 4.9 percent over the same period in 2003.
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