Active for Life, From the health and wellness experts at IU  






Tickets to the game -- how, er, romantic?

Williams image If you want to spice up your Valentine's Day with excitement, passion and sizzle then a sports-related gift for Her might be just the ticket. More and more women are becoming avid sports fans, says Antonio Williams, sports marketing expert in IU's School of Health, Physical Education and Recreation. Major sporting events and their venues often couple the drama of the game with entertainment, family-oriented activities, campy prizes and other elements to create memories, tap nostalgia and satisfy burgeoning and avid sports fans, alike -- whether male or female. Read on for more sports-related gift ideas for Her.  Full Story

 IU Kelley professors assert that benefits of direct-to-consumer drug ads outweigh criticisms

prescription drugs

Two experts on health care marketing in IU's Kelley School of Business consider direct-to-consumer advertising more honest than most other forms of consumer advertising and the most forthcoming type of pharmaceutical promotion. Anthony Cox and Dena Cox say charges against DTC pharmaceutical ads are overblown. They believe the public should be more concerned about physician-targeted marketing -- such as medical journal advertising, sales calls and distribution of drug samples.

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 Happy Valentine's Day to me

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February 14 isn't chocolates and roses for everyone -- it just seems that way because of Valentine's Day hype. Kathleen Gilbert, a grief and relationships expert in IU's School of Health, Physical Education and Recreation, offers survival tips for people who are single or widowed. Her advice, such as keeping the faith, finding out what makes one happy and obtaining a more realistic definition of love, can prove useful year-round.

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 When it comes to sex, some men are from Mars, others from Venus

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Researchers at The Kinsey Institute for Research in Sex, Gender and Reproduction did something fairly novel -- they sat down with groups of men and talked with them about their sexual experiences. They learned that men report a variety of different experiences involving sexual desire and arousal.

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 Public invited to annual Mini Medical School

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The public is invited to learn more about "Why Are We Getting Fatter," "The Aging Brain and Gender Differences in Coping and Managing," and other topics during the annual -- and free -- Mini Medical School sponsored by the IU School of Medicine and the IU National Center of Excellence in Women's Health. The four weekly sessions begin on Feb. 18.

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 Dating: No expiration date for romance

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Relationships, says Phillip Stafford, director of the Center on Aging and Community at the Indiana Institute on Disability and Community at Indiana University, "do not fade in importance as we age." Stafford offers seniors tips and considerations for finding romance and meaningful relationships -- not just home-cooked meals.

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 Blog: Debby Herbenick helps readers jump-start desire

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Sexual desire can ebb and flow throughout our lives. In this excerpt from Because it Feels Good, sexual health expert Debby Herbenick offers suggestions for jump-starting and expressing desire. And, it's such hard work. Herbenick, associate director of the Center for Sexual Health Promotion in the School of Health, Physical Education and Recreation, suggests couples do such things as play together, read sexy stories to teach other, kiss and touch each other, and more.

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 Previous issue

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The Jan. 14, 2010, Active for Life discusses new research involving successful dieting, the use of stability balls as office chairs, commonly used medications that can cause cognitive impairments in the elderly, school bullies and parents' influence on their kids when it comes to smoking. The issue also discusses the importance of catching glaucoma early and includes useful insights from Carol the Coach regarding positive thinking.

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