Experts & Speakers Faculty Profile
Franklin Acito
Chair and Professor of Marketing, Kelley School of Business
IU Bloomington
Associate Dean of Acamdemic Programs, Professor of Marketing
Interests:
MarketingEducation:
- B.E.E. at Cornell University, 1969
- M.B.A. at State University of New York at Buffalo, 1973
- Ph.D. at State University of New York at Buffalo, 1976
Background:
- Teaches, writes and consults on market research techniques and how managers can use such information.
- Professional experience in market research with both consumer and industrial products.
- Recently returned from a year with one of the nation's leading market research firms.
