---

Faculty Expert

Experts & Speakers Faculty Profile

Franklin Acito

Chair and Professor of Marketing, Kelley School of Business
IU Bloomington

Associate Dean of Acamdemic Programs, Professor of Marketing

Interests:

Marketing

Education:

• B.E.E. at Cornell University, 1969
• M.B.A. at State University of New York at Buffalo, 1973
• Ph.D. at State University of New York at Buffalo, 1976

Background:

• Teaches, writes and consults on market research techniques and how managers can use such information.
• Professional experience in market research with both consumer and industrial products.
• Recently returned from a year with one of the nation's leading market research firms.

---

---