Last modified: Monday, March 22, 2010
"Get Street Smart" and walk this way, please
New crosswalks installed at IU Bloomington
FOR IMMEDIATE RELEASE
March 22, 2010
BLOOMINGTON, Ind. -- Two new crosswalks and a promotional campagin -- Get Street Smart -- were unveiled at Indiana University Bloomington today (March 22), just in time for students to return to campus from spring break.
Both crosswalks, installed in a partnership between the university and the city of Bloomington, are located on highly trafficked Fee Lane between 10th and 17th Streets. One is at 13th Street near McNutt Quad and the second is between the Kelley School of Business Godfrey Graduate and Executive Education Center and the undergraduate building.
The promotional campaign -- Get Street Smart -- is designed to raise awareness of the new crosswalks and includes information on campus Web sites and Facebook. Twitter messaging, media advertising, posters, bus placards and chalking are also part of the plan. Handouts will be provided to students in buildings near the crosswalk areas -- Kelley School of Business, SPEA, the Psychology Building, and Foster, McNutt and Briscoe Quads -- as well as along major walkways.
Traffic safety at IU Bloomington is a campus issue, but the streets that generate the majority of safety concerns are city streets. Any changes to the streets must be made by the city of Bloomington.
Installation of the pedestrian crosswalks on Fee Lane was one of the recommendations of a Campus Safety Task Force, created in September 2009 by Provost Karen Hanson and charged to "conduct a thorough examination of traffic safety on our campus." The task force report can be seen at http://www.iub.edu/provost/traffic/.
For more information: http://www.indiana.edu/~getsmart/