Being around friends can impair your memory
Spero News and eMaxHealth
Feb. 13, 2007
You're watching a basketball game with some buddies and decide to order pizza during the commercial. Researchers from Indiana University found that people in a group setting exposed to brand information -- such as an ad for Pizza Hut -- have a hard time recalling the brand's competitors. In other words, being around friends when deciding where to order takeout might cause you to forget completely about that local pizza place you've been wanting to try.
"When groups of individuals are exposed to brands in the shopping environment, their memory for other brands within the same product category is impaired," write Charles D. Lindsey and H. Shanker Krishnan (Kelley School of Business at Indiana University). "The current research examines retrieval in a collaborative group setting, which is a novel context for brand memory research."
Read the entire story here: http://www.speroforum.com/site/article.asp?idarticle=7910
Learn more about the Kelley School of Business: http://www.kelley.iu.edu
