IU uses YouTube to promote campus life: Videos aim to educate, appeal to high schoolers
Indiana Daily Student
Sept. 12, 2007
By Lindsey Alexander
YouTube popularized animations, such as "Charlie the Unicorn," and gave "Muffins" a whole new flavor. But the University Office of Creative Services thinks it can be used to persuade high school students to attend IU. IU recently released five videos titled "Hello, My Name Is Indiana University" on YouTube featuring interesting IU students. With this action, IU hopes to put a face on the university. It isn't intended to replace current marketing strategies, but to show a more personal side of the university.
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Learn more about Indiana University at: http://www.indiana.edu
