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Ian Weiner
Kelley School of Business' Delta Epsilon Chi

Last modified: Monday, November 24, 2008

New IU student organization wins big at national conference

Kelley School DECA members place first in NYC national leadership conference

Nov. 24, 2008

BLOOMINGTON, Ind. -- Indiana University's Kelley School of Business' Delta Epsilon Chi recently attended the 2008 Collegiate Leadership Academy in New York City where they competed with groups from across the nation in a case-study competition. The IU team presented to a distinguished panel of industry experts and members of the National Advisory Board, and two of its members -- Jacob Lebowitz and Bryan Guadagno -- took home first places in the Fashion, Retail and Merchandising track.


Kelley School of Business Delta Epsilon Chi members (from the left): Adam Metzendorf, Carly Ettinger, Bryan Guadagno, Rachel Krampe, Jacob Lebowitz and Melissa Kogler

The group had a chance to hear speeches from and network with representatives from Finish Line, Marshalls, T.J. Max and College Pro Painters, among others. Participants also were given tours of Madison Square Garden, Radio City Music Hall, Macy's and the Madame Alexander Doll Company.

KSB DECA is a local chapter of the national DECA, Inc., an association of marketing students. A new, up and coming student organization at IU, its members already have achieved significant accomplishments. Organization leaders started recruiting members this fall, and the group currently has 34 active members and expectations of rapid growth.

According to the national DECA constitution, the organization's purpose at the national level is to "provide students an avenue for career identification and development; understanding our economic system; understanding their responsibilities to society; and self development."

At IU the purposes of Delta Epsilon Chi are as follows:

  • Attract students majoring in marketing, management and entrepreneurship in business, finance, hospitality, and marketing sales and service.
  • Encourage college students about marketing in the "real world."
  • Have fun while bettering students' 'knowledge' about their field.
  • Represent the Kelley School of Business at regional and international conferences and further its reputation as one of the elite business schools in the country.