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Media Relations

Gaming Technology and Business IT Begin to Meld

InformationWeek.com
April 17, 2006

Gaming Technology and Business IT Begin to Meld

By Thomas Claburn

Games are serious business, and business is a serious game. There's always been some crossover between frivolous entertainment and cutthroat commerce, but advances in user interfaces, graphics, interactivity and visualization technologies, as well as the need to manage the complexities of modern game development, have brought the two worlds together. Businesspeople and entertainers have a lot to learn from each other. "It goes both ways," says Edward Castronova, an associate professor of telecommunications at Indiana University who studies the video game industry. Not only is the industry maturing and adopting the tools and techniques of software development from the business world, he says, but insights from gaming and virtual worlds are changing business.

Read this story at: http://www.informationweek.com/industries/showArticle.jhtml?articleID=185302681&articleID=185302681&sa_type=&section=industries&subSection=News By Vertical Industry

Meet Ed Castronova at: http://mypage.iu.edu/~castro/

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