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Media Relations

IU uses YouTube to promote campus life: Videos aim to educate, appeal to high schoolers

Indiana Daily Student
Sept. 12, 2007

By Lindsey Alexander

YouTube popularized animations, such as "Charlie the Unicorn," and gave "Muffins" a whole new flavor. But the University Office of Creative Services thinks it can be used to persuade high school students to attend IU. IU recently released five videos titled "Hello, My Name Is Indiana University" on YouTube featuring interesting IU students. With this action, IU hopes to put a face on the university. It isn't intended to replace current marketing strategies, but to show a more personal side of the university.

Read the entire story online at: http://www.idsnews.com/news/StoryPrint.aspx?id=44444

Learn more about Indiana University at: http://www.indiana.edu

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