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Media Relations

IU professors study importance of visual images in campaigns

Indiana Daily Student
March 24, 2008

By Justin Doran

Presidential candidates are seen more and heard less, according to research conducted by two IU associate professors.

The research reveals the importance of visual images for candidates running for president and the power that visuals have on the minds of viewers.

"We analyzed the visual aspects of the last four elections," said Erik Bucy, an IU professor who is currently a visiting associate professor at the University of Michigan. "This is unique in the sense that most researchers don't focus exclusively on the images. The question is, 'are the candidates shown more than they're heard?' and the answer is 'yes'."

Read the entire article at: http://www.idsnews.com/news/story.aspx?id=49825&comview=1

Learn more about IU Bloomington at: http://www.iub.edu

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