Last modified: Wednesday, October 3, 2012
WTIU one of first stations in nation to participate in PBS online video series
FOR IMMEDIATE RELEASE
Oct. 3, 2012
The Bloomington-based television station is one of the first in the nation to work with the Public Broadcasting Service for the new initiative, intended to create, curate and distribute video content produced specifically for the Web. The aim is to use online video to attract young adult audiences who grew up watching PBS but have abandoned traditional television in favor of online viewing.
"'A Moment of Science' is a perfect example of how radio, TV and online can work together to explain complex scientific principles to the average listener, viewer or Web user," WTIU station manager Phil Meyer said. "We tried to present the information in an entertaining way in keeping with the original radio segments."
The Digital Studios network is responsible for the popular "Icons Remixed" series, which features the auto-tuning of Mister Rogers, Bob Ross and Julia Child, as well as a number of other series including "Off Book," "Idea Channel" and "Sound Tracks Quick Hits."
"A Moment of Science" is a production of WFIU Public Radio in cooperation with Indiana University's scientific community and scientists around the world. Audio episodes are heard on radio stations worldwide, while video episodes are seen on the Regional Emmy Award-winning children's program "The Friday Zone" on PBS stations WTIU-Bloomington and WFYI-Indianapolis in Indiana.
WTIU is the public television station licensed to Indiana University, operating out of the Radio and TV Center on the Bloomington campus. The station serves more than 47 counties in central Indiana.