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George Vlahakis
IU Media Relations

Last modified: Thursday, November 16, 2006

Successful alumni share ideas at Kelley School's Brand Leadership Conference

Nov. 16, 2006

Jonlee Andrews

Jonlee Andrews

Print-Quality Photo

BLOOMINGTON, Ind. -- Indiana University's Kelley School of Business has invited several alumni back to share insights with students and other alumni about working with some of America's most popular brands.

The first Brand Leadership Conference, to be held Nov. 30-Dec. 1 at IU Bloomington, will feature Kelley School alumni who are now in senior-level positions at companies such as Procter & Gamble, Eli Lilly and Co., OnStar, Staples, Inc., and Domino's Pizza.

Keynote speakers will include Ken Calwell, executive vice president and chief marketing officer at Domino's Pizza; Tony DiSalle, vice president of sales, service and marketing at OnStar; Cindy Pope Tripp, marketing director, global design at Procter & Gamble; and Kathy Vrabeck, former president of Activision Publishing and one of The Hollywood Reporter's 100 most powerful women in entertainment

Co-chairs for the conference are Jonlee Andrews, associate chair of the MBA program, clinical associate professor of marketing and director of the Consumer Marketing Academy; and Tom Hustad, professor of marketing and a founder of the Product Development & Management Association. PDMA is a 2,000-member non-profit organization dedicated to improving the effectiveness of individuals and organizations in product development and management.

Tom Hustad

Tom Hustad

Other conference participants will include Mark Barbato, vice president, alliance management at Eli Lilly; Kevin Davis, president of Professor K Enterprises; Donna Heckler, director of marketing at Kimball International; and Susan Maupin, marketing director, customer programs at Staples.

Andrews, who also established the Center for Brand Leadership in 2002, said the Kelley School is creating a unique community of graduates who are successful in branding, who can gather regularly to network and share the latest marketing thinking. The school earned a No. 1 ranking in the consumer products industry in the 2006 Wall Street Journal Guide to the Top Business Schools.

"In addition to our presenters, others attending will be coming from the most recognized companies in the world," Andrews said. "It's exciting that we are creating a knowledge community here at Kelley, where both our current and former students will benefit. The conference will cover issues ranging from cutting-edge marketing concepts to advancing your career. We look forward to reconnecting with our former students."

In addition to Consumer Marketing Academy students, other alumni of the Kelley School are invited to register. The $250 registration fee covers all program costs, an opening reception, breakfast and luncheon, and includes a one-year membership to the Kelley School of Business Alumni Association (or a one-year membership extension for current members).

For more information or to register, visit the conference Web site at