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Valerie Gill
University Director, Licensing & Trademarks

Ryan Piurek
Director, University Communications

Last modified: Friday, October 14, 2011

IU goes vintage, unveils new merchandising collection

Collection debuts today (Oct. 14) with art and designs from the colorful 1960s

Oct. 14, 2011

BLOOMINGTON, Ind. -- Indiana retail stores are adding some new merchandise -- and favorite old memories -- to their shelves today (Oct. 14) with the launch of Indiana University's Limited First Edition of the IU Vintage Vault Collection.

Vintage Vault

Above: The Dunn Meadow Love-In design for IU's new Vintage Vault Collection. Designated by IU trustees in 1963 as IU's official campus location for open speech and debate, Dunn Meadow hosted countless protests, counter-protests and "love-ins" during the 1960s.

The Vintage Vault Collection celebrates IU's rich history by unearthing art and designs from a different decade each year, beginning this year with the 1960s. From Ox the Bulldog to the Hurryin' Hoosiers to the frequent Dunn Meadow "love-ins" that punctuated the decade, the inaugural collection features nine distinct images from this tumultuous time period, all plucked straight from the IU Archives.

An overview of the collection and background information on each individual image selected for the 1960s collection is available at IU's Licensing and Trademarks Web site at

The Limited Edition includes clothing, gifts and art, all available online at,, and at the following retail locations:

IU Barnes and Noble Bookstore
Indiana Memorial Union, Bloomington

Indiana Shop
College Mall, Bloomington
Kirkwood, Bloomington

Merle Norman
On the square in Bloomington

T.I.S. Bookstore
E 3rd St., Bloomington

Castleton Square Mall, Indianapolis
Greenwood Park Mall, Greenwood
Eastland Mall, Evansville
Honey Creek Mall, Terre Haute
Glenbrook Square Mall, Fort Wayne

The Vintage Vault collection will continue to commemorate and engage IU's storied past with a new range of merchandise each year. To learn more about the current collection, or offer suggestions for next year's edition, visit the IU Licensing & Trademarks Web site at