Indiana University

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Monday, October 16, 2006

Last modified: Monday, October 16, 2006

Bob Hartsook creates nation's first endowed chair in fundraising at Indiana University

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Fundraising scholar Adrian Sargeant will hold chair

Oct. 16, 2006

INDIANAPOLIS -- The nation's first endowed chair in fundraising has been established through a $1.5 million gift to the Center on Philanthropy at Indiana University from Bob Hartsook, a nationally recognized leader in philanthropic fundraising and founder of Hartsook Companies, Inc.

Adrian Sargeant, a leading international expert in fundraising research, will be the first scholar to hold the Robert F. Hartsook Chair in Fundraising. Sargeant's areas of expertise include donor loyalty and retention, and the application of marketing principles to fundraising.

Gene Tempel, executive director of the Center on Philanthropy, said, "This gift ensures a new level of excellence in fundraising leadership. Bob Hartsook is an accomplished visionary, a recognized author, and has been an integral contributor to the development of the fundraising profession for more than three decades. His foresight in making this gift enables us to bring to the center one of the premier minds in fundraising research today."

"Fundraising is necessary to generate philanthropy," Tempel added. "It is essential to the work nonprofits do in changing lives and improving communities. By helping us understand and teach ethical and professional approaches to fundraising, Bob's gift will help nonprofits engage donors and build relationships that will increase their philanthropic support."

Bob Hartsook said, "Improving the quality of life for people is, in the final analysis, what fundraising is all about. To achieve that objective, however, requires excellence at all levels of the profession, and it is in that spirit that I am very proud to help expand the capacities of the Center on Philanthropy."

Hartsook continued, "The center is a focal point in the fundraising profession because of its comprehensive excellence in philanthropy education, research and training. I fully support the center's dedication to integrating research, theory and practice."

"The Hartsook Chair will be on the cutting edge of fundraising research and practice," Hartsook added. "As the inaugural holder of the chair, Adrian Sargeant will establish a thriving research environment that is sure to attract the best and brightest students of the fundraising profession. He also will teach fundraising practitioners through the center's Fund Raising School and share the latest findings world-wide through conferences, specialized training and publications."

Adrian Sargeant said, "Bob's generosity presents us with an opportunity to develop the knowledge base for fundraisers and to begin a program of applied research that meets the real information needs of the profession. We are united in our desire to have this chair make a genuine difference, ensuring that it becomes a conduit for dissemination of both the best of professional practice and the world's leading academic research."

In addition to holding the Hartsook Chair, Sargeant will become a full professor of nonprofit marketing in the School of Public and Environmental Affairs and professor of Philanthropic Studies in the IU School of Liberal Arts at Indiana University-Purdue University Indianapolis (IUPUI). This is a new position funded by IUPUI's Commitment to Excellence initiative, which is designed to improve undergraduate education. Sargeant will teach both graduate and undergraduate courses in the School of Public and Environmental Affairs, and will be a key faculty member of The Fund Raising School, which teaches the principles of ethical, effective fundraising to more than 8,000 people each year.

Sargeant is currently professor of nonprofit marketing at the University of the West of England, adjunct professor of philanthropic studies at the Center on Philanthropy at Indiana University, and visiting professor of philanthropy at the Centre of Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia.

Sargeant formerly served as research unit director for Bristol Business School at the University of the West of England and was professor of nonprofit marketing and chair of the Centre for Voluntary Sector Management at Henley Management College in the United Kingdom. He is the editor of the International Journal of Nonprofit and Voluntary Sector Marketing, a role he will continue at IUPUI.

Bob Hartsook is an established and widely recognized leader and mentor in fundraising. He founded Hartsook Companies, Inc. in 1987, which has become one of the nation's largest fundraising campaign consulting firms. Over the last two decades, the firm has conducted more than 1,700 campaigns that have raised billions of dollars. The organization now has more than 2,000 nonprofit clients world-wide.

Hartsook created the Integrated Fundraising Campaign, a national seminar series that has been influential with thousands of organizations from border to border in the United States. Hartsook is a prolific writer, having published six books on fundraising, as well as contributing numerous articles to leading publications such as The Chronicle of Philanthropy and The NonProfit Times.

As a colleague and protégé of fundraising pioneer Arthur C. "Art" Frantzreb, Hartsook helped establish the Arthur C. Frantzreb Lectureship at the Center, which provides an opportunity for scholars and practitioners to increase their understanding of philanthropy. As holder of the new Hartsook Chair, Adrian Sargeant will oversee the Frantzreb lectureship.

The Center on Philanthropy at Indiana University is a leading academic center dedicated to increasing the understanding of philanthropy and improving its practice through research, teaching, public service and public affairs programs in philanthropy, fundraising, and management of nonprofit organizations. A part of the Indiana University School of Liberal Arts at Indiana University-Purdue University Indianapolis, the Center operates programs on the IUPUI and IU Bloomington campuses.

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