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Christine Y. Fitzpatrick
IT Communications Officer, Indiana University

Lisa Patterson
Corporate Communications Manager, Campus Management
561- 241-2193

Last modified: Wednesday, July 8, 2009

IU and Campus Management form strategic partnership for communications

Pioneering six-year deal provides unlimited use of Campus Management Corp. CRM software to all IU departments, campuses, Alumni Association, and Foundation

July 8, 2009

BLOOMINGTON, Ind. -- Through a new strategic partnership, Indiana University will deploy an institution-wide communication system to more effectively reach prospective students, current students, alumni, donors and friends. IU has partnered with Campus Management Corp. to deliver its constituent relationship management (CRM) software for managing data and communications for all IU campuses.

The new six-year enterprise license agreement will provide unlimited use of Campus Management's Talisma-CampusCRM™ product. With this path-breaking agreement, IU is the first major, multi-campus university in the nation to elevate constituent communications to a university-wide platform inclusive of all schools, its alumni association and foundation.

Michael McRobbie

Michael McRobbie

Print-Quality Photo

"We want our students to develop a life-long relationship with Indiana University and remain actively engaged in our programs and activities long after they graduate," said IU President Michael McRobbie. "These tools will bring new efficiencies, effectiveness and enhancements to the communications that shape those evolving relationships."

The new tools support IU's strategic communications goals. University-wide CRM capabilities will allow IU to more effectively communicate with students and other constituents over time through a variety of media formats as individuals' relationships with the university evolve.

Common communication tools for the entire university will improve the ability to coordinate and target relevant information, reduce overlap and deliver desired information to constituents via channels they prefer. The university will be able to further refine its processes and protocols for managing multiple communications with its many constituents.

"IU assessed the growing needs for constituent communications at all levels -- departments, schools, campuses, alumni association and the foundation -- and made the choice to deploy a common set of tools for everyone's use," said IU Vice President for Information Technology and CIO Brad Wheeler. "Campus Management agreed to partner with us to create the best communications tools for an institution of IU's scale with its over 500,000 living alumni and essential partner in the IU Foundation."

Wheeler noted the agreement further unites the university and underscores many of the core principles of IU's new strategic plan for IT, Empowering People. "We continue to use IU's large scale to engage in high-value partnerships that support the missions of Indiana University," Wheeler said.

Timothy B. Loomer, president and chief executive officer of Campus Management Corp., said, "IU has the pulse of what tomorrow's students and supporters will expect from their university experience. IU and Campus Management share a vision for highly scalable technology that provides constituents with rapid service in a very personalized way."

Tim Gilbert, chief marketing officer and senior vice president of Campus Management Corp., said, "Our company's heritage has been helping innovators in education who take a student-centered approach to their administrations and academics. Expanding the reach of our CRM and fundraising software systems in partnership with IU leverages what Campus Management does best as an innovator, while also benefiting the constituents of a global, world-class institution."

Gene Tempel, president of the IU Foundation, said, "We applaud the initiation of a unified system that has the capability of sustaining lifelong relationships by enhancing communications between IU and its many friends and partners. We look forward to exploring ways in which the new tools could complement or enhance development and advancement efforts for IU."

System implementation will be led by University Information Technology Services over an 18-24 month period.

For answers to frequently asked questions about the project, see

About Campus Management Corp.

More than 1,300 college and university campuses worldwide rely on Campus Management for efficient, scalable and flexible administrative and academic solutions to enhance institutional performance. Campus Management's Ecosystem platform is a fully integrated, centralized administrative and eLearning solution that unifies services, management and reporting for traditional and non-traditional postsecondary education. For more information, please visit

About Talisma-CampusCRM™

Talisma is the leading Constituent Relationship Management (CRM) solution for higher education. The software platform helps improve recruiting and retention and automates services such as admissions, enrollment and help-desk. Students, faculty, staff and alumni receive personalized attention and on-target messaging, while institutions achieve measurable results in student persistence, enduring constituent relationships and reduced operational costs.

Talisma unifies communication including e-mail, phone, chat, SMS text messaging and portals with a robust Web services platform and system-wide knowledgebase. The software solution augments current Student Information Systems (SIS) and leverages the Internet to improve the quality of the academic experience for traditional and nontraditional students alike.